Bilibili released its financial report for the second quarter of 2024, showing a total net revenue of 6.127 billion yuan, a year-on-year increase of 16%. The net loss narrowed to 608 million yuan, while the adjusted net loss under non-GAAP was 271 million yuan, a 72% year-on-year decrease. Advertising business saw significant growth, surpassing 2 billion yuan for the first time, accounting for one-third of total revenue. The average user age is 25, with growing consumption demand. Chen Rui pointed out that the platform's traffic is increasing, user commercial value is being released, and high-quality AI content is attracting users, with over 80 million users browsing related content each month. Bilibili has already gathered...
